Hello, I’m Mica, a freelance senior creative based in the land of tulips, strong cheese, and occasional sunshine. For over a decade, I’ve combined a sharp eye with strategic thinking to help brands stand out. I’m both a hands-on creative and a visual & conceptual lead, guiding ideas from the first ugly scribble to the final shiny frame, and obsessing over the details the whole way through. I’ve worked with brands like Polaroid, Coca-Cola, Netflix, Adidas, Uber, Burger King, Facebook, P&G, and Mondelez, shaping campaigns, building identities, and creating work that doesn’t harm the eye. Along the way, my projects have picked up recognition at some of those nice awards like Cannes Lions, D&AD, One Show, LIA, and Clios, yada yada. I was going to end with something clever, but let’s say: craft matters. Fight for it. And fight whoever disagrees.
[Experience]
Snr Art DirectorFreelance wieden+Kennedy Amsterdam | available on 06/10/25 Snr Art DirectorPolaroidBrand Studio inside Polaroid’s Marketing dept. Snr Art DirectorTBWA/NEBOKOAdidas Originals Snr Art DirectorDavidBurger King, Ben&Jerry’s, Mondelez ACDPublicisBradesco Bank Snr Art DirectorWieden + Kennedy SPFacebook, Uber, P&G & Mondelez Snr Art DirectorWunderman ThompsonCoca-cola, Amstel Bier, Güd & Kellogg's Art DirectorF/Nazca Saatchi & SaatchiTrident, Shell, Google, Mizuno, Skol (AmBev) & Guaraná Antarctic
[RECOGNITION] [PRESS] Cannes Lions — 2 Bronze, 1 Shortlist D&Ad — 1 Graphite, 1 Wood Pencil LIA — 1 Silver, 1 Bronze Clios —1 Silver, 1 Bronze One Show — 2 In Book CCSP — 1 Gold, 3 Bronze, 4 In Book El Ojo de Iberoamérica — 1 Silver, 1 Shortlist Wave Festival — 1 Gold, 3 Shortlists Smarties Global Mobile — 1 GP, 2 Gold Effie Awards — 1 Bronze Young Lions — Delegate 2022 (NL), Finalist 18, 19 (BR) ADCN Awards — BronzeAdAge, Adweek, The Drum, Wired, It’s Nice That, CNN, Campaign UK, Latin Spots, Folha de SP, Estadão, Globo, Vice, Clube de Criação, Fonts In Use.