AMSTERDAM |
NL © 2025
@ Wieden + Kennedy
Amsterdam, NL
mica grew up in the brazilian bible belt thinking english was just portuguese backwards and that being gay meant becoming a hairdresser because the only other gay man in the village did perms and haircuts but then he started designing football kits on pes 2011 and on power point and later drawing meat and vegetable posters at the local supermarket and something in his brain just clicked during high school he created logos for fake world cups so he and his cousins could play in full-blown fantasy tournaments and once got an A in physics for turning basic mechanics into a reality show comic starring amy winehouse and a panel of other confused celebrities later after moving to the big city he won a student competition with a tragic portfolio and landed at saatchi & saatchi one of few the places where he learned how to turn instinct into taste and taste into work and from there things moved fast
he went on to work at wieden+kennedy tbwa wunderman thompson david publicis etc some shy lions pencils and statues here and there yada yada and later he turned brand side at small photography brand called polaroid yes they still exist where he made work that felt loud and loud work that felt honest he believes craft matters but people matter more he obsesses over how an idea walks into a room and he might procrastinate until his gut says go girl because he knows it always does and whether it’s poking at ai outside a google building working on a puppet show or quietly crying at a ghibli movie mica is just trying to make things that feel alive and if you’ve ever seen witnessed his weirdness in person great it is what it is that’s precisely why he had to become an art director now you can breathe.
Wieden + Kennedy AMS — Snr Art Director
Polaroid — Snr Art Director
TBWA/Neboko — Snr Art Director
David SP — Snr Art Director
Publicis — Associate Creative Director
Wieden + Kennedy SP — Snr Art Director
Wunderman Thompson — Snr Art Director
F/Nazca Saatchi & Saatchi — Art Director
shiny stuff
Cannes Lions — 2 Bronze, 1 Shortlist
D&Ad — 1 Graphite, 1 Wood Pencil
LIA — 1 Silver, 1 Bronze
Clios —1 Silver, 1 Bronze
One Show — 2 In Book
CCSP — 1 Gold, 3 Bronze, 4 In Book
El Ojo de Iberoamérica — 1 Silver, 1 Shortlist
Wave Festival — 1 Gold, 3 Shortlists
Smarties Global Mobile — 1 GP, 2 Gold
Effie Awards — 1 Bronze
Young Lions — Delegate 2022 (NL), Finalist 18, 19 (BR)
ADCN Awards — Bronze
Polaroid, Netflix, Adidas Originals, Burger King, Coca-Cola, Amstel, ABInbev, Old Spice, Trident, Google, Uber, Ben & Jerry’s, Mondelez, Kellogg’s, Mizuno, Skol, Guaraná Antartica
Famous stuff
AdAge, Adweek, The Drum, Wired,
It’s Nice That, CNN, Campaign UK, Latin Spots, Folha de SP,
Estadão, Globo, Vice, Clube de Criação, Fonts In Use
CONTACTLinkedinmica@mmorancreative.com