︎︎︎Polaroid

@ Polaroid
Directed by Tom Rijpert
2024

Are your photos coming out too dark? Spots on your film? Is your phone smarter than you? Welcome to Polaroid 101, the ultimate guide to mastering instant photography for beginners. Across three episodes, our host will help you stop taking bad pictures and quit blaming the film or camera. This limited series stars Fred (puppet version), inspired by the real-life Fred, Polaroid’s Customer Service Manager, as a tribute to his many years of handling every imaginable complaint.

︎︎︎ creative idea / concept / art direction / design