Hi, I’m Mica, Senior Art Director at Polaroid, yes they still exist. I was born in the Brazilian Bible Belt, and somehow I ended up in land of tulips, great cheese and amazing weather. For the past decade, I’ve been blending my weirdness with systematic creative thinking and visual storytelling to help brands stand out. I am both a hands-on creative and visual advisor, guiding the creative direction across multiple projects.Before embracing the analog side of things, I’ve had the honour to work with brands such as Coca-Cola, Burger King, Facebook, Uber, Netflix, Adidas, P&G, and Mondelez. Along the way, my work has picked up recognition at awards like Cannes Lions, D&AD, LIA, One Show and the Clios. I’ve been trying to write something clever at the end, but let’s finish it with: care for your craft.
[Experience]
Senior Art DirectorPolaroidBrand Studio inside Polaroid’s Marketing dept. Senior Art DirectorTBWA/NEBOKOAdidas Originals Senior Art DirectorDavidBurger King, Ben&Jerry’s, Mondelez Associate Creative DirectorPublicisBradesco Bank Senior Art DirectorWieden + KennedyFacebook, Uber, P&G & Mondelez Senior Art DirectorWunderman ThompsonCoca-cola, Amstel Bier, Güd & Kellogg's Art DirectorF/Nazca Saatchi & SaatchiTrident, Shell, Google, Mizuno, Skol (AmBev) & Guaraná Antarctic
[RECOGNITION] [PRESS] Cannes Lions | 2 Bronze, 1 Shortlist D&Ad | 1 Graphite, 1 Wood Pencil London International Awards | 1 Silver, 1 Bronze Clios | 1 Silver, 1 Bronze One Show | 2 In Book CCSP | 1 Gold, 3 Bronze, 4 In Book El Ojo de Iberoamérica | 1 Silver, 1 Shortlist Wave Festival | 1 Gold, 3 Shortlists Smarties Global Mobile | 1 GP, 2 Gold Effie Awards | 1 Bronze Young Lions | Delegate 2022 (NL), Finalist 18,19 (BR)AdAge, Adweek, The Drum, Wired,
It’s Nice That, CNN, Campaign uk, Latin Spots, Folha de SP,
Estadão, Globo, Vice, Clube de Criação, Fonts In Use.