Senior Art Director
@ Polaroid
Oi, tudo bem?
I’m Mica—short for Micael— I’m a creative art director based in Amsterdam. For the past decade, I’ve been blending my goofyness with systematic creative thinking and visual storytelling to help brands stand out (and not look like shit). As your reading this, I’m a Senior Art Director at Polaroid. I am both a hands-on art director and visual advisor, guiding the creative direction across multiple projects. While the world is licking AI’s boots, I’m proud to be spending my working hours bringing instant photography back.
I’m Mica—short for Micael— I’m a creative art director based in Amsterdam. For the past decade, I’ve been blending my goofyness with systematic creative thinking and visual storytelling to help brands stand out (and not look like shit). As your reading this, I’m a Senior Art Director at Polaroid. I am both a hands-on art director and visual advisor, guiding the creative direction across multiple projects. While the world is licking AI’s boots, I’m proud to be spending my working hours bringing instant photography back.
Now let’s drop some names. Before embracing the analog side of things, I’ve had the honor to work with brands such as Coca-Cola, Burger King, Facebook, Netflix, Adidas, P&G, and Mondelez. Along the way, my work has picked up recognition at awards like Cannes Lions, D&AD, LIA, One Show and the Clios.
I’ve been trying to write something clever at the end, but let’s finish it with: care for your craft.
Groetjes.
I’ve been trying to write something clever at the end, but let’s finish it with: care for your craft.
Groetjes.
Publications:
AdAge, Adweek, The Drum, Campaign, Latin Spots, Folha de SP, Estadão, Globo, Vice, Clube de Criação, Fonts In Use
AdAge, Adweek, The Drum, Campaign, Latin Spots, Folha de SP, Estadão, Globo, Vice, Clube de Criação, Fonts In Use
Experience
POLAROIDTBWA
DAVID
PUBLICIS
AKQA
WIEDEN + KENNEDY
J. WALTER THOMPSON
F/NAZCA SAATCHI & SAATCHI
OTHERS
2023 - Now
2022
2021-22
2020-21
2020
2019-20
2018-19
2016-18
2014-16
Awards
Cannes Lions
D&Ad
LONDON INTERNATIONAL AWARDS
Clios
One Show
El Ojo de Iberoamérica
Clube de Criação
Wave Festival
Smarties Global Mobile
Effie Awards
Young Lions NL (Jonge Honden)
Young Lions BR
D&Ad
LONDON INTERNATIONAL AWARDS
Clios
One Show
El Ojo de Iberoamérica
Clube de Criação
Wave Festival
Smarties Global Mobile
Effie Awards
Young Lions NL (Jonge Honden)
Young Lions BR
2 Bronze, 1 Shortlist
1 Yellow, 2 Graphite, 1 Wood Pencil
1 SILVER, 1 BRONZE
1 Silver, 1 Bronze
2 In Book
1 Silver, 1 Shortlist
1 Gold, 2 Bronze, 3 In Book
1 Gold, 3 Shortlists
1 GP, 2 Gold
1 Bronze
Delegate 2022
Finalist (2018-19)