OLD SPICE
Old Spice has always cared about men's health. So in “Movember” 2019, Prostate Cancer Awereness month, they decided to go deeper. "Touch" is a limited edition of Old Spice's deodorant. The big change? The bottom of the product activates the spray. A little push to help men get over the stigma around the rectal exam, which happens to be the best way to early detect prostate cancer.
@Wieden + Kennedy SP
Role: Creative, Art Director
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Executive Creative Director: Eduardo Lima / Renato Simões
Associate Creative Director: Felipe Paiva / José Ferraz / Rafael Melo
Copywriter: Lucas Saicali
Direction: Joint