For over 50 years, the Burger King crown has stood for one belief: everyone deserves to be treated like royalty. But there was one problem. It wasn’t made to fit everyone. In Brazil, where Afro-textured hair is a powerful expression of identity and pride, the crown didn’t always fit the crown-worthy. So Burger King reimagined its most iconic symbol, redesigning its shape to fit and celebrate every authentic Afro hairstyle.
@David SP Role: Creative, Art Director, Designer - Chief Creative Officer: Pancho Cassis Executive Creative Director: Edgard Gianesi / Renata Leão Creative Director: Fabricio Pretto / Rogério Chaves Creatives: Maressa Carvalho / Letícia Ventura / Luiz Brodo / Fernando Rihan Director: Ilka Cyana Photographer: Felipe Vianna Illustrator: Negritoo Production Companies: BARRY COMPANY Music/Sound Companies: Mugshot