Rescue Dogz — mica moran creative

Rescue Dogz

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Chiwawa, Daschound, Rotweiler. Let’s be honest, we’ve all misspelled a purebred dog's name at least once in our lives. That’s when we found a creative way to use our spelling struggles to drive pet adoption. After researching the most common misspellings of dog breeds on Google, we used these mistakes to name rescue dogs and create tailored ads for each one. Whenever someone searched for a dog breed and misspelled it (which happens a lot), they were directed to our website, where they could find adorable rescue dogs available for adoption.

@Wunderman Thompson
Role: Creative, Art Director, Design
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ECD: Cassio Moron, Rodrigo Da Matta
Copywritter: Rafal Miessi
Illustration: Dandara HahnHead of Production: Maisa Delgado
Producer: Caroline Pivato
Head of Production: Maisa Delgado
Producer: Caroline Pivato
Creative Resources: Giovanna Cameli
Head of Client Services: Felipe Giacon
Account Director: Suelen Vizzotto
Account Executive: Bianca Lopes
Project Manager: Denise Frasseto
Head of Planning: Stella Pirani
Planner: Bruno Pirim / Rafael Basso / Daniela Ryfer
Head of Media: Giovanna Venturelli
Media Director: Stella Lopes
Media: Natalia Rapetti / Darlan Deziderio / Kellvyn Rios / Maria Fernanda Galetti

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