GüD Chiwawa, Daschound, Rotweiler. Let’s be honest, we’ve all misspelled a purebred dog's name at least once in our lives. That’s when we found a creative way to use our spelling struggles to drive pet adoption. After researching the most common misspellings of dog breeds on Google, we used these mistakes to name rescue dogs and create tailored ads for each one. Whenever someone searched for a dog breed and misspelled it (which happens a lot), they were directed to our website, where they could find adorable rescue dogs available for adoption.
@Wunderman Thompson Role: Creative, Art Director, Design
- ECD: Cassio Moron, Rodrigo Da Matta Copywritter: Rafal Miessi Illustration: Dandara HahnHead of Production: Maisa Delgado Producer: Caroline Pivato Head of Production: Maisa Delgado Producer: Caroline Pivato Creative Resources: Giovanna Cameli Head of Client Services: Felipe Giacon Account Director: Suelen Vizzotto Account Executive: Bianca Lopes Project Manager: Denise Frasseto Head of Planning: Stella Pirani Planner: Bruno Pirim / Rafael Basso / Daniela Ryfer Head of Media: Giovanna Venturelli Media Director: Stella Lopes Media: Natalia Rapetti / Darlan Deziderio / Kellvyn Rios / Maria Fernanda Galetti