Real life is a pain in the ass. That’s why it’s worth it. Technology has made everything too convenient, from lunch, to a lift, to love itself. But only by going through physical, painful, slow and frustrating moments, can we experience the true beauty of real life. Real life, like analog photography, is challenging and rewarding. To prove it in a social first brand campaign, we asked real people from around the world to document the challenging realities they face in order to live their awe-inspiring lives. And whether they’d change a thing (hint: they wouldn’t).
@Polaroid role: Creative, Art Director and Designer - Photography: C.J. Harvey, Ry Shorosky, Vitoria Mendonca, Katie Silverster CMO: Nicolas Kettelhake creative direction: Patricila varella copywritter: fraser nelson exec production: julie coursty art buyer: jessica lopez typography: MICA MORAN retouch: loupe