The Camera for an Analog Life

POLAROID

We are analog creatures built to connect through our senses. But the more we lose ourselves in digital algorithms, the more we drift away from empathy and real connection.

Enter, the Polaroid Flip. A fully-analog camera launched straight into the face of an AI-obsessed, screen-addicted, tech-dominated world. A product that doesn’t make “market sense” which is exactly why we need it.

This Global OOH campaign serves as a reminder to all of us that the best of life is analog.

“Polaroid’s anti-AI campaign
balanced buzz and brand values”

Ad Age

“Polaroid is encouraging the public to reconsider using their phones
in its latest outdoor campaign“

CAMPAIGN UK

“Polaroid Takes a Shot at Screens with Anti-AI,
Pro-Analogue Campaign“

LBB

“Polaroid just dropped the most iconic print ad of the year“

CREATIVE BLOQ

@Polaroid
role: creative, art director, designer
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POLAROID PHOTOGRAPHERS: DAICHI NAGAI, ISADORA KOSOFSKY, MARINA MONACO, IRIS MUNOZ, MARINA MOLDES
LIFESTYLE PHOTOGRAPHY: MARCO ARGUELLO
DIRECTION/PHOTOGRAPHY: LISA JAHOVIC (LALALAND)
CMO: Nicolas Kettelhake
CREATIVE DIRECTION: PATRICIA VARELLA
COPYWRITER/lead: FRASER NELSON
ART DIRECTION: MARIA GIOrGIANI
HEAD OF PRODUCTION: LAUREN KILBY
PRODUCTION: ALESSIA ABAMONTE, ALEX COCK
TYPOGRAPHY: THOMAS LELU