Real Life is a Pain in the a**

POLAROID

Real life is a pain in the ass. That’s why it’s worth it.

Technology has made everything too convenient, from lunch, to a lift, to love itself. But only by going through physical, painful, slow and frustrating moments, can we experience the true beauty of real life. Real life, like analog photography, is challenging and rewarding.

To prove it in a social first brand campaign, we asked real people from around the world to document the challenging realities they face in order to live their awe-inspiring lives. And whether they’d change a thing (hint: they wouldn’t).

@Polaroid
role: Creative, Art Director and Designer
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Photography: C.J. Harvey, Ry Shorosky, Vitoria Mendonca, Katie Silverster
CMO: Nicolas Kettelhake
creative direction: Patricila varella
copywritter: fraser nelson
exec production: julie coursty
art buyer: jessica lopez
retouch: loupe