Polaroid 101: Beginner’s Guide 

PolaroidAre your instant photos coming out too dark? Spots on your film? Is your phone smarter than you? Welcome to Polaroid 101, the ultimate guide to mastering instant photography for beginners. Across three episodes, our host will help you stop taking bad pictures and quit blaming the film or camera. This limited series stars Fred (puppet version), inspired by the real-life Fred, Polaroid’s Customer Service Manager, as a tribute to his many years of handling every imaginable complaint.








@POLAROID
role: Creative, Art Director and Designer
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CMO: Nicolas Kettelhake
CREATIVE DIRECTOR: PATRICIA VARELLA
CREATIVE LEAD: FRASER NELSON
COPYWRITER: Katie Clarke
Project managers: Lauren Kilby, Sofia Balsano
Production: RUBEN PAUL RUBEN
Producers: Kitty Slagter, Vere Hakkens
Director: Tom Rijpert 
DP: Stephan Polman
Puppeteer: Mikey Brett
Grading: DE GROT