It's Okay, Mom — MM

It’s Okay, Mom
— Facebook

During the pandemic, many Brazilian mothers felt they were falling short. So instead of asking them, we asked their children. The result was a heartfelt film, shot remotely with the mothers behind the lens.

@ Wieden + Kennedy
role: creative, art director
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Executive Creative Director: Eduardo Lima / Renato Simões
Creative Director: Felipe Ribeiro
Planner: André Troster / Gabriel Marchi
Director: Carol Markowicz
Production Company: Untitled Films
Soundtrack: Kito Siqueira

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