SENIOR ART DIRECTOR
@ POLAROID AMSTERDAM
NL © 2025info
RAnDOM



It’s Okay, Mom


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 The pandemic has made life even more challenging for Brazilian mothers. Despite doing their best, many were feeling like they weren’t doing enough. So, we decided to ask their kids what they thought, and guess what? They were having a blast. This commercial was shot remotely, with the mothers behind the lens.



@ Wieden + Kennedy
role: creative, art director
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Executive Creative Director: Eduardo Lima / Renato Simões
Creative Director: Felipe Ribeiro
Planner: André Troster / Gabriel Marchi
Director: Carol Markowicz
Production Company: Untitled Films
Soundtrack: Kito Siqueira