PolaroidYou just got a Polaroid camera. Great. Now what? Even though it’s as easy as point and shoot, instant photography has a personality, moods, tempers, and the occasional refusal to cooperate. That’s why we made How To’s at Polaroid, a not-so-serious but actually very useful tutorial series designed to help you stop messing up your shots. Available with your Polaroid Now & Now+ camera, these episodes break down the basics so you can unlock the full potential of instant photography, without having to read the manual (because we know you won’t). The art direction was inspired by the only place that crams tons of info into a tiny timeframe: in-flight safety videos. Fast, fun, and full of stuff you didn’t know you needed.
@POLAROID ROLE: CREATIVE, ART DIRECTOR, DESIGNER
- CMO: Nicolas Kettelhake CREATIVE DIRECTOR: PATRICIA VARELLA CREATIVE LEAD: FRASER NELSON COPYWRITER: KATIE CLARK DESIGNER: JEMIMA SHEIJBAL PRODUCERS: SOFIA BALSANO, ALEX COCK HEAD OF PRODUCTION: LAUREN KILBY BRAND: DOVILLE BANYTE PRODUCTION: ANDY BAKER ILLUSTRATION: TOBBY LEIGH (TOBATRON)