Rescue Dogz
︎︎︎Güd




@ J. Walter Thompson
2018
2018
Chiwawa, Daschound, Rotweiler. Let’s be honest, we’ve all misspelled a purebred dog's name at least once in our lives. That’s when we found a creative way to use our spelling struggles to drive pet adoption. After researching the most common misspellings of dog breeds on Google, we used these mistakes to name rescue dogs and create tailored ads for each one. Whenever someone searched for a dog breed and misspelled it (which happens a lot), they were directed to our website, where they could find adorable rescue dogs available for adoption.
︎︎︎ creative idea / concept / art direction / design
︎︎︎ creative idea / concept / art direction / design
















