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ADIDAS ORIGINALS

For decades, the Superstar, Gazelle, and Forum have shaped culture far beyond sport. This campaign celebrated that legacy by spotlighting how subcultures cross-pollinate across the globe. We brought together Lil Dre from LA’s skate scene with Dee Koala and Broke from Cape Town’s music and fashion movements and set them loose in the Mother City to create something unmistakably Originals.

@TBWA
role: Creative, Art Director
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Photography: shane vincent
director of photography: Dillon Buirski
edit: splash
creative direction: james andrews, simone di laus
copywritter: nwabisa tolom
production: kim wolffensperger, olivier nass
brand: tiernam silcock, claudia mazzaferro, sascha hak
art buyer: jessica lopez
Post Production / VFX : Lope & Co.
Music: SoundWave Studios

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