ADIDAS ORIGINALSFor decades, the Superstar, Gazelle, and Forum have shaped culture far beyond sport. This campaign celebrated that legacy by spotlighting how subcultures cross-pollinate across the globe. We brought together Lil Dre from LA’s skate scene with Dee Koala and Broke from Cape Town’s music and fashion movements and set them loose in the Mother City to create something unmistakably Originals.
@TBWA role: Creative, Art Director - Photography: shane vincent director of photography: Dillon Buirski edit: splash creative direction: james andrews, simone di laus copywritter: nwabisa tolom production: kim wolffensperger, olivier nass brand: tiernam silcock, claudia mazzaferro, sascha hak art buyer: jessica lopez Post Production / VFX : Lope & Co. Music: SoundWave Studios