The Fresh Billboard



︎︎︎Trident Fresh


@ F/Nazca Saatchi & Saatchi
2017


To launch the new Trident Fresh, we created the ultimate fresh billboard: an interactive ice surface in the heart of São Paulo. After thousands of frozen messages and quirky drawings, we handpicked the best (and weirdest) ones to feature in the official Trident campaign.

︎︎︎ creative idea / concept / art direction / edit