Cent Ans en 100 Secondes 


︎︎︎Apex



@ F/Nazca Saatchi & Saatchi
Directed by The Alton
2017



Cent ans en 100 secondes (A Hundred Years in 100 Seconds) is a campaign that celebrates a century of Brazilian animation during its most prestigious event, the Festival International du Film d'Animation in Annecy, a small city in southeastern France. The spot highlights 100 years of Brazilian animation in just 100 seconds, featuring iconic characters from both advertising and cinema. To honor Brazilian excellence, we deconstructed the national flag and infused its elements into the art direction, taking over the city.


︎︎︎ creative idea / concept / art direction / design